DOVER, DE, June 21, 2025 – (ACN Newswire via SeaPRwire.com) – In a fiery spectacle worthy of Silicon Valley lore, Ditchit – a rising star in the online marketplace space and rival to OfferUp – has made headlines by purchasing and then blowing up the original 560-pound Twitter bird sign once perched atop the company’s San Francisco headquarters.
The marketing stunt, filmed in the Nevada desert with a 15-person production crew, four Tesla Cybertrucks, and a Hollywood pyrotechnics expert, marked a symbolic farewell to legacy tech monopolies and a bold introduction to Ditchit’s mission: to build a local marketplace that puts people before profits.
“ Elon Musk rebranded Twitter to X to support free expression. At Ditchit, we’re doing the same for local marketplaces,” said Ditchit spokesman James Deluca. “ Today’s platforms are filled with ads, fees, and algorithms that prioritize businesses over people. Ditchit is different-free to use, ad-free, and designed to support real communities and real sellers.”
The 12-foot-tall Twitter logo, affectionately known as “ Larry,” was purchased at auction for $34,000 earlier this year. While the initial acquisition was driven by nostalgia, the company ultimately decided to transform the artifact into a symbol of disruption.
The resulting video, now live on YouTube, shows the massive sign’s explosive end outside of Las Vegas, capturing a cinematic moment that’s already garnering viral attention.
But “ Larry’s” story doesn’t end in smoke. Fragments of the sign have been salvaged and will be sold on the Ditchit app in a sealed-bid auction starting today. 100% of proceeds will go to the Center for American Entrepreneurship, a nonprofit that champions startup innovation and supports the next generation of entrepreneurs.
“ Many entrepreneurs get their start on local marketplace apps,” Deluca added. “ We’re here to support that journey-not just through our platform, but through action.”
With the stunt, Ditchit isn’t just selling a piece of tech history. It’s signaling a new era for digital marketplaces – one powered by transparency, accessibility, and the belief that local economies deserve better.
About Ditchit
Ditchit is a community-first local marketplace built for everyday buyers and sellers. Unlike traditional platforms, Ditchit is ad-free, fee-free, and designed to keep transactions simple and fair. Founded in 2024, the Ditchit app is available for iOS and Android.
Media Contact:
James DelucaPR Manager, Ditchit
james.deluca@ditchit.com
SOURCE: Ditchit
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